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Why Everything Feels More Expensive, Even When Inflation Is Falling

January 20, 2026
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Home Money & Life Emotional Money

You tap your card.

The screen freezes for a split second. That annoying, tiny lag where you wonder if the chip actually read. Then the machine emits that thin, clinical beep.

As I shove my things into my bag, I feel the person behind me in line shifting their weight, waiting for me to clear out. In that moment, I hesitate. Not because the number is a shock. I can afford it. But something feels off.

It is the quiet sense that the physical volume of what I am carrying does not quite match the dent in my bank account.

I have started noticing that pause more often. Not because I am suddenly struggling, but because everyday prices seem to carry more weight than they used to. Groceries. Coffee. Small purchases that once felt automatic now invite a moment of doubt.

What makes it confusing is that, according to the headlines, inflation is no longer surging. In many places, it is said to be cooling.

So why does it still feel like this?

When the numbers improve, but the feeling does not

Inflation is usually explained as the gradual rise of average prices across an economy. After the sharp increases of the early 2020s, those averages have eased in many countries. On paper, that suggests stabilisation.

But inflation is not something you experience through reports or charts. You experience it in repeated moments. At the checkout. At the pump. When a subscription renews. When rent goes up and does not come back down.

Those moments do not reset when the data improves.

That is where the tension sits. Between what the numbers say and how life feels.

Relief arrives unevenly

One reason inflation lingers emotionally is that prices do not move in unison.

Some things stabilise or even fall. Certain electronics. Some travel costs. A handful of consumer products.

Essentials behave differently. Food, housing, energy, services. These tend to rise faster and fall slower. Because we buy them often, they become our reference point for how expensive life feels.

I still catch myself noticing small increases. Nothing dramatic. Just enough to feel repetitive. And repetition turns small changes into something that feels permanent.

Even when inflation cools, our daily reference points do not.

The problem of price memory

I still find myself comparing prices to… well, when exactly? Five years ago? Ten?

I honestly cannot remember when the shift happened, but I miss when twenty dollars felt like a real amount of money. You could head out for the afternoon and it felt like enough. Now it is gone before you have even really started.

Maybe my memory is playing tricks on me. Nostalgia does that.

Still, that specific mental safety net feels gone. It is as if I am constantly updating a mental spreadsheet that refuses to balance, no matter how carefully I look at it.

Inflation does not just change prices. It quietly rewrites expectations, while our memories lag behind.

Why it feels heavier than it looks

Economics can explain what happens to prices. It is less helpful at explaining why those changes feel so emotionally charged.

One reason is that we tend to feel losses more strongly than gains. A small increase in a familiar price sticks longer than an equivalent decrease brings relief.

If your regular coffee goes up by fifty cents, that change stays noticeable. Even if something else quietly becomes cheaper, it rarely balances out emotionally.

I remember thinking it is just coffee. Yet the annoyance lingered longer than it should have.

Maybe it is just me, but I miss when twenty dollars felt like enough.

The quiet stress that follows

What makes this especially draining is that the stress is rarely dramatic.

It is quiet.

It shows up as second guessing small purchases. As vague unease without a clear reason. As hesitation even when nothing is actually wrong.

I have caught myself pausing over ordinary expenses, not because I cannot afford them, but because prices feel unpredictable. That constant low level vigilance takes energy.

When many people feel it at once, behaviour shifts. Purchases are delayed. Caution increases. Confidence softens just enough to matter.

This is not just about money

Inflation is not only an economic issue. It is a trust issue.

When prices rise quickly, people lose confidence. Not just in money, but in planning. Long term decisions feel riskier. Stability feels less solid than it used to.

Even when inflation eases, that trust does not immediately return. Numbers recover faster than expectations do.

That is why data alone rarely calms people down.

What helps, imperfectly

To be honest, redefining enough sounds great in theory. It feels a bit hollow when you are staring at a utility bill that just doubled for no clear reason.

There are days when perspective does not help at all and I am simply annoyed.

I have learned to let that be okay.

Some days the quiet stress wins. You hesitate. You second guess. You feel uneasy even though nothing is technically wrong. Acknowledging that the system feels off does not fix prices, but it stops me from blaming myself for reacting to them.

Paying attention without obsessing helps. Separating feelings from facts helps sometimes. Allowing small comforts without guilt helps more than I expected.

None of this makes inflation disappear. It just changes how much space it takes up in your head.

Closing thought

Inflation rises and falls. So do confidence and fear.

What often lingers is the feeling that money does not stretch the way it used to. That something is slightly out of balance.

Understanding the gap between data and experience does not fix prices. It restores a sense of agency.

I do not always feel in control of what things cost. Honestly, I am not sure anyone does.

But I am learning to notice the feeling before the number. To pause before assuming something is wrong.

That, at least, has helped.

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